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Personal Branding Prescription: Demonstrate Your Expertise
Doctors use communication wheel to show their expertise The medical care industry landscape has been dramatically changing in the past decade. Many factors contribute to this change: Government and...
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Feelings are the Fuel for Word of Mouth
Exude your passions through your brand and fuel word of mouth Brands are unique to each owner, possessing characteristics that can’t be reproduced by any other. So what is it that actually defines a...
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10 Secrets to a Personal Brand Upgrade – Part 1
Happy New Year for Brand YOU in 2013! Many of us like to use the first days of the year to create our ‘resolutions’ – lose weight, exercise more, read a book every week, etc. To be honest, how many of...
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Your Personal Brand Loses When You Box Your Connections
Personal branding and your connections What do you think of when you think of your customers? Perhaps, you’re thinking that they rely on you to provide them with a service. You maybe are hoping that...
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Who You Like – Built by Association
Personal branding and your Facebook Likes While many brands are concerned with the number of “likes” that their own personal brand social sites gain, there is another type of “like” that is affecting...
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Look Up and Face Word of Mouth
Smartphone tips to increase word of mouth Smartphones have become a great asset to every individual. Whether they’re building a small business or shopping on their favorite site, these devices allow...
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Permission Marketing and Building a Band of Supporters
First off, permission marketing pertains to delivering relevant and personal messages to people who actually wish to receive them. Marketers realize that getting an individual’s close attention is a...
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Take the Service Listing Out of Your Personal Brand
Personal branding strategy to increase word of mouth Let me tell you the tale of the financial planner….. Hi, I’m Maria Elena and I’m a financial planner. I provide 401Ks, stocks, bonds, mutual funds,...
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Content is Important to Your Personal Brand
Quality content boosts your personal brand Content marketing is a powerful tool for brands to establish trust that can generate leads for future sales. We live in an age where providing information is...
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Three Ways Your Headlines Fail You
How your headline affects your social marketing strategy The quality of your blog content is highly important. While you may know this, very few are able to assign the same kind of importance to the...
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5 Ways for Your Brand to Succeed at Anything
It’s hard to read minds…or to know what a client or co-worker is really thinking. Here are five habits you can develop that will not only be noticed, but will help your brand succeed with just a little...
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Keeping Your Brand Relevant
I’ve come to realize that I get a kick out of learning something new. And I enjoy the opportunities to share wisdom I’ve learned from thought leaders, relevant articles, internet information that...
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3 Tips for Getting Your Brand Noticed
Every one of you have a brand worthy of notice. But how do you show it in a way that is true to your values and authentic to who you are? Here are a few tips: 1 – Take a stand! Give your opinion! Have...
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4 Ways to Brag About Your Brand…Without Bragging
You never know when opportunity will knock. Wouldn’t it be a shame to miss an opportunity because you didn’t promote yourself when you should have? No one wants to be called a braggart. You know, the...
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Self-Awareness: A Leadership Requirement- Does Your Brand Have It?
When you hear the word leader, what traits come to mind? Words could include dedication, influence, expertise, and confidence. Additionally, a leader simply must have a big dose of self-awareness. How...
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Warning: Your Resume Is Not Doing Your Personal Brand Any Justice
Does your resume have terms like “responsible for,” “helped with,” or “duties included”? Unless you’re referring to your hall monitor gig in the 5th grade or pet sitting, it’s time for an intervention....
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Give Your Best Second Impression
We hear it all the time. “You never get a second chance to make a good first impression.” That good ol’ first impression, in which people “sum you up” in a matter of seconds. Some say this isn’t fair...
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Personal Brand Management: Spring Clean Your Personal Brand
I love the springtime! And, I especially enjoy it because it heralds the beginning of warmer weather, beautiful blooming gardens and more daylight, For me, this time of year is all about a fresh, clean...
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Are You Committed To Your Personal Brand?
“There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when it’s convenient. When you’re committed to something, you accept no excuses; only...
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Brand Authenticity Opens Doors
When you’re networking, your brand is “on stage.” You’re making connections, focusing on your presence, and collecting business cards. You’re doing great! Now be sure you have a strategy to keep it...
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